Your Story Strategically Delivered
for Maximum Results
Strategic Storytelling Company
helped retired
Lt. General Jack Bergman
become the highest-ranking
military veteran ever
elected to the U.S. House.
Learn more about this story.
Photography & TV ads produced by Strategic Storytelling Company.
Bergman had a great story.
40+ years in the Marines.
3-Star General. Combat Veteran. Retired commercial airline pilot.
Small business owner.
But he needed help communicating his story to voters.
So we developed his message & brand:
"Send a Marine!"
So we developed his message & brand:
"Send a Marine!"
Helped introduce him to voters with this 'widely praised' TV ad.
Reinforced his
"Send a Marine!"
brand with great imagery that told his story.
And produced TV ads that told his story to voters.
The messaging and
imagery worked.
Voters took notice.
Bergman's opponents started attacking
'the candidate with no chance to win the
GOP Primary.'
We anticipated those attacks and were able to instantly respond.
Bergman Wins GOP Primary
The Marine General, who never before ran for office, won by 7%, defeating two popular, better-funded veteran state legislators.
The Fall Election
The Marine General vs.
The State Chair of the Democrat Party
Bergman's opponent had millions in the bank and very close ties to President Obama.
The pundits said it would be a 'close race'
and Bergman was outspent nearly 2 to 1
by his opponent.
We created more imagery and new messaging designed to appeal to key general election voting blocs.
Re-introduced the Marine General with this TV ad.
Released this 'brilliant' ad on
Social Security to strengthen his support among seniors.
Produced this 'hilariously smart' ad to appeal to working parents.
Released this 'outstanding' ad
to build support among
working class voters.
When the Marine General was being attacked with millions in negative ads, we produced these spots to ensure voters knew the TRUTH.
In this 'awesome ad,' we reminded voters about Bergman's background and positions on key issues.
Bergman Wins by 15%
Although the race was widely expected to be very close, Bergman won in a landslide.
The Marine was outspent nearly 2 to 1 by his better-funded opponent, but won by 15%.
Bergman was elected 'class president' by his colleagues and is now on the leadership team in the U.S. House of Representatives.
Let us tell your story.
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